ABOUT US
THE MGP STORY
MAXIMUM GOAL PERFORMANCE - FUEL TO THE MAX
MGP Nutrition is a range of delicious and healthy refreshments originally designed for golfers and now enjoyed by people across all sports and lifestyles. Husband and wife team Max & Cat Colman launched the brand after spotting a gap in the market for healthy & great tasting drinks and snacks on the golf course.
Max had previously been a professional golfer, and had been overweight as a young adult. This had led to health problems, and as a result he needed to improve his nutritional intake. However, he found that when he went to golf clubs the only refreshments available were unhealthy products, such as sugar filled fizzy drinks and fatty chocolate bars.
Years later, Max met former professional dancer Cat, and the pair decided to create a range of healthy refreshments that delivered on health, convenience, and above all, taste.
Originally known as Max Golf Protein, the brand launched to success in 2015, and has now expanded to cater to people of all sports, rebranding as MGP Nutrition in 2020.
The MGP Nutrition range has evolved over the years, and is now entirely low sugar and plant based, containing the best tasting sport nutrition products you will ever find, including zero sugar hydration drinks in 5 flavours, plant based energy bars, and pure spring water in sustainable packaging. Last year over 1 Million MGP products were sold.
THE PRODUCT RANGE
THE MGP HYDRATION DRINKS: Available in a range of 5 delicious fruity flavours - Apple / Pineapple / Lemon & Lime / Orange / Berry Boost - these incredibly refreshing drinks are zero sugar, fat free, and taste amazing! They are packed with vitamins including B, C and D to help improve cardiovascular health and boost the immune system. Berry Boost also contains caffeine to give you that extra boost!
THE SPRING WATER: The new 100% Pure Still Spring Water bottles are made from plant based sustainable materials, including the cap which is made from sugarcane.
THE MGP PROTEIN BARS: Apple & Cinnamon Bars and Banana & Cashew Bars - high in protein and low in sugar, these super healthy vegan energy bars taste great and are designed to give you the fuel you need to pay your favourite sport.
THE MGP PERFORMANCE PROTEIN POWDER: The Chocolate Protein Powder is 100% plant based, low fat, has no added sugar, no artificial colours and is packed with vitamins & minerals for a complete meal replacement, pre/post workout fuel, or a delicious & healthy snack.
THE SCIENCE BEHIND THE HYDRATION DRINKS
Packed with vitamins B1, B6 and B12 which all help improve cardiovascular health, cognitive function and mental performance, the drinks also contain Vitamin C and Vitamin D3 which help boost the immune system and keep you feeling well (which, after the covid pandemic, we all know is more important than ever). The MGP Berry Boost also contains 150mg caffeine as well as all the above vitamins, which helps you feel more alert and improves strength and endurance performance, while the Apple includes Ginseng to help with concentration.
WHY IS STAYING HYDRATED SO IMPORTANT?
Being hydrated keeps the oxygen moving to your cells. When you’re dehydrated you feel thirsty, lack concentration and lack physical strength and ability. Staying hydrated, especially in the summer, is vital to performing to your best. The MGP Hydration drinks are hypotonic, so they keep on actively replenishing your cells while you focus on your sport.
IS THIS BRAND JUST FOR GOLFERS?
No! Although MGP was originally founded for golfers after Max & Cat spotted a gap in the market for healthy refreshments, the brand is now enjoyed by people in the gym, playing tennis, playing paddle, out for a run, out for a cycle, or just at home or in the office!
THE FUTURE
With more innovative new products launching in the future, all with a focus on helping to improve health and wellbeing, we hope you continue to enjoy MGP Nutrition.
Thank you,
